About

About the Online-Audio-Monitor

The Online-Audio-Monitor (OAM) examines the progressive use of online audio content, services and platforms in Germany in a study representative of the population. The OAM provides information such as data relating to the use of web radio, streaming platforms and podcasts, the audio usage behavior in cars, as well as the distribution and use of so-called smart speakers, such as Amazon’s voice-controlled Echo devices.

The Online Audio Monitor provides a representative examination of the use of online audio-content by the German-speaking population aged 14 years and over. In 2021, 4115 CATI interviews and 4098 online interviews were conducted by the commissioned mindline media institute. The CATI-sample is composed of landline numbers and mobile numbers at a ratio of 50:50.

Clients of the Online-Audio-Monitor are The Bavarian Regulatory Authority for Commercial Broadcasting (BLM),  three further partners from the network of the State Media Authorities, i.e. the Media Authority for Berlin-Brandenburg (mabb), the Baden-Württemberg Regional Office for Communications (LFK) and the NRW State Office for Media as well as The Federal Association of Digital Business /BVDW), the Association of Private Broadcasting and Telemedia (VAUNET) in Germany and Radio Marketing Service (RMS).